Finger Lakes Wine Alliance Names New Executive Director
Tracey Dello Stritto Joins the 29-Member Regional Wine Marketing Alliance
GENEVA, NY – (August 1X, 2016) The Finger Lakes Wine Alliance, (www.fingerlakeswinealliance.com) the leading marketing association for wines from the region, announced today that it has named Tracey Dello Stritto as its new Executive Director. Dello Stritto will lead the organization’s efforts to increase awareness of Finger Lakes wines throughout the US and the world.
“Tracey has the credentials and experience to lead the Wine Alliance efforts as it expands its programs to market the wines of Wine Alliance members,” said Erica Paolicelli, Partner at Three Brothers Wineries and Estates and Board Chair for the Finger Lakes Wine Alliance. “We are extremely confident in Tracey’s ability to expand the profile of Finger Lakes wines in the broadest possible fashion.”
Most recently Dello Stritto was Communication and Marketing Manager at Hermann J. Wiemer Vineyard. In that role she was responsible for coordinating marketing activities between Hermann J. Wiemer Vineyard and members of the wine trade and media.
In her capacity as Executive Director of the Finger Lakes Wine Alliance, Dello Stritto will focus on communicating with wine trade representatives and media to describe wines from the Wine Alliance to a wider and wider audience. Major wine trade publications and websites such as Wine Advocate, Wine Spectator, Vinous and Wine Enthusiast are reviewing wines from Finger Lakes on a consistent basis.
“The Wine Alliance members make phenomenal wines, and the mission of the Finger Lakes Wine Alliance is to get the word out to the rest of the world,” said Dello Stritto. “I look forward to helping the members build their businesses through effective marketing to the trade and media.”
The FLWA offers a wide range of programs to its members that include coordinating wine submissions for review by trade publications; presenting seminars on best practices in social media and holding online events such as virtual wine tastings to reach wine professionals located around the world.
The FLWA also offers its members the opportunity to participate in special programs designed to reach wine trade professionals in a more targeted and intensive manner. The recently successful “Riesling Camp” was an example of such a program. In the coming months, the FLWA’s “Riesling Rally” and “Riesling Month” will focus on events in the Finger Lakes region and in New York City to increase the visibility of participating FLWA members.