Annual Program of Work

The Finger Lakes Wine Alliance executes an annual program of work exclusive to members.  Each member receives a variety of benefits including website inclusion, access to our wine publication submission calendar, exclusive event/tasting opportunities, and additional marketing programs for purchase to build not only their winery’s brand, but the Finger Lakes brand.  The annual program of work target key markets and key audiences and is centered around the FLWA mission.

2017 Marketing Program Details (PDF)

2017 Marketing Program List

  • Sommelier Tasting Programs
  • Finger Lakes Riesling Camp
  • Riesling Roadshow
  • Custom Branded Winery Video
  • Exclusive Opportunities

Finger Lakes Riesling Camp

The Finger Lakes Wine Alliance invites you to learn more about our three-day educational immersion program, Riesling Camp, and discover what makes Finger Lakes Riesling so versatile and inviting. Due to the unique hands-on aspects of this three day excursion, participation will be limited to ten candidates. For those who are interested, we ask that you fill out a brief one-page questionnaire to tell us more about you and your interest in Finger Lakes wine.

If selected for this program, upon arrival in the Finger Lakes, you will be treated to two nights lodging in the beautiful Finger Lakes, all meals while in the area, and the opportunity to interact with 8-10 vintners and explore the warmth and charm of our cool-climate region. If you are interested in learning more about the program or completing the questionnaire, contact tracey@fingerlakeswinealliance.com.

For more information:

Download Riesling Camp overview sheet (PDF)

Finger Lakes Riesling Roadshow

Riesling Month is an annual trade, media and retail promotion of Finger Lakes Rieslings held throughout September 2017. Riesling month will consist of multiple promotional efforts that target each industry segment in New York State (trade, media and consumer).

For more information, please contact tracey@fingerlakeswinealliance.com.