The goal of the FLX Roadshow is to create awareness of current release wines available in various markets and build a stronger understanding of how sales staff can sell FLX wines.

Wineries are provided an opportunity to connect and begin developing relationships with trade buyers and staff, making connections that can lead to new distribution opportunities or new placements on lists and shelves.

July 12 & 19 2022: Virtual, Out-of-State

Out-of-State Virtual | The FLWA will host virtual sessions via Zoom targeting wine trade in the Pennsylvania, Mid-Atlantic (DC/MD/VA/WV), Ohio and Massachusetts markets.

On and off-premise businesses and their their staff are invited to join participating wineries in a fun and interactive series of 2 webinars showcasing current release Riesling and Cabernet Franc wines. Webinars are scheduled for Tuesday July 12 and 19 from 11am-12pm, businesses are encouraged to have staff attend both sessions.

Participating 2022 Wineries:
Boundary Breaks
Buttonwood Grove Winery
Dr. Konstantin Frank Winery
Fox Run Vineyards
Glenora Wine Cellars
Heron Hill Winery
Lakewood Vineyards
Lamoreaux Landing Wine Cellars
Living Roots Wine & Co
Red Newt Cellars
Wagner Vineyards
Weis Vineyards

Application deadline is Monday, June 6 at 5pm; businesses selected to receive samples will be notified in early June.

September 2022: In-Person

NYC Part 1 | The FLWA will host a trade-exclusive luncheon, highlighting current release vintages from participating wineries and a brief FLX 101 presentation. Participating winery owners, winemakers, or members of the winery marketing team will join the luncheon to engage with wine directors, sommeliers, and media contacts who are invited to attend the luncheon.

NYC Part 2 | The FLWA will host two industry nights- one in Manhattan and one in a neighboring borough determined by participating wineries- at local restaurants/wine bars.

Participating wineries will pour 3 wines to those in attendance with the opportunity to make connections and build brand awareness.

Invitations will be sent to all wine retailers and staff, wine shop owners, distributors, restauranteurs, restaurant staff, etc, and wineries will work the market during the days and personally invite contacts to the industry night gathering.

The NYC component will take place over 3 consecutive days.

Roadshow Archives

Check back soon for a recap of our 2021 program!

Check back soon for a recap of our 2020 program!